Lucasfilm Ltd.: Experience Design (XD) Lead

Posted by | January 13, 2012 | Web Professional Jobs Blog

Location: San Francisco


Position Summary:
The Experience
Design (XD) Lead is responsible for instilling and ensuring a strong,
strategic, user-centered focus into the culture, practices and output of
the Lucasfilm digital media team. The XD Lead will champion and
advocate for user needs and expectations in the planning, development
and refinement of all Lucasfilm digital initiatives, across all digital
platforms, and will be responsible for ensuring that all digital output
reflects a deep understanding of user experience principles and best
The XD Lead will hold a combination of hands-on,
strategic and managerial responsibilities, and should be comfortable
with an evolving and demanding role and environment. This position
reports to the Senior Director of Digital Media, and may be responsible
for managing direct reports and/or agencies and third-party vendors. As
a key member of the digital media team, the XD Lead will be a
cornerstone of building world-class interactive experiences and
Key Responsibilities:
  • Lead the development of
    interface design, interaction models, content structure, ensuring that
    all digital initiatives reflect a clear understanding of target audience
    behavior, meet audience expectations and needs, and help drive
    Lucasfilm’s larger strategic goals.
  • Own the overall
    information architecture of the site, and guide its evolution as needed
    to accommodate the growth and changing goals, direction and audience
    needs for the site.
  • Participate in the end-to-end execution
    of all significant digital projects, including requirements gathering,
    documentation, review and approval, and post-launch assessment, analysis
    and refinement.
  • Assess pain points, identify opportunities,
    and develop solutions that improve the overall user experience when
    engaging with Lucasfilm properties across all digital platforms.
  • Conduct
    perpetual evaluation and assessment of existing digital offerings, and
    help prioritize new features and existing feature revisions based on
    impact to audience and strategic agenda.
  • Create and maintain
    all necessary documentation (e.g. wireframes, user flows, site maps,
    annotated templates) to guide design and development efforts, and
    support user-centric thinking and practices across the digital media
  • Oversee user tests, focus groups, multivariate
    testing, and other UX-centered research efforts, in collaboration with
    the Online Analytics & Insights Lead and the Consumer Insights team,
    to continually improve Lucasfilm’s digital experiences.
  • Participate
    in the review and approval process for digital initiatives tied to
    Lucasfilm IP, e.g. from promotional partners, licensees and agencies, to
    help optimize the overall consumer experience of Star Wars and other
    Lucasfilm IP across all digital channels.
  • Support the Sr.
    Director of Digital Media in developing and executing the high-level
    strategic plan for the larger Lucasfilm digital ecosystem, ensuring that
    all digital initiatives both meet their individual objectives and
    contribute to a larger, unified brand experience across all digital


  • Bachelor’s degree; minimum of 7-10 years of experience in
    interactive, either on client or agency side. Experience in both
    environments a plus.
  • Strong organizational, problem solving, analytical and communication skills.
  • Experience with web measurement analytics and overseeing user testing, either in-house or in collaboration with vendors.
  • Experience integrating quantitative and qualitative feedback into the development process to inform prioritization.
  • Formal
    training in cognitive science, information sciences, interface design,
    human-computer interaction (HCI) or other relevant disciplines, or a
    portfolio demonstrating comparable expertise.
  • Clear and
    articulate perspective on user experience, usability and information
    architecture, and the ability to instill user-centric thinking and
    practices. Exceptional ability to communicate ideas and convince
    colleagues and stakeholders through example.
  • Demonstrated
    leadership experience, both with direct reports and multidisciplinary
    teams and collaborators, with the ability to influence and teach through
    example and collaboration rather than mandate.
  • Experience
    guiding a multidisciplinary team, with the ability to communicate and
    collaborate effectively with designers, developers, project managers,
    strategists and other skill sets.
  • Proven experience
    developing holistic, consistent, intuitive and delightful user
    experiences across multiple digital platforms (e.g. web, mobile,
    downloadable applications, social apps, games, etc).
  • Experience
    creating clear, elegant UX documentation (e.g. wireframes, site maps,
    user flows) quickly, and fluency with relevant software (e.g.
    OmniGraffle, Visio). Deeper experience with production tools (e.g.
    Photoshop, InDesign, Illustrator, etc.) a significant advantage.

To apply:

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